Level 3 Research Statistics Assignment Example | Topics and Well Written Essays - 1250 words

Level 3 Research Statistics - Assignment Example Online journal articles Websites of the regulatory bodies Medical websites Reliability and Validity of information Printed information Oral information Electronic information Based on facts Data collection procedure explained Analysis made open to verification Concurs with other independently published material. Cross verify by asking multiple individuals Verify against previously ascertained data Based on facts Data collection procedure explained Analysis made open to verification Concurs with other independently published material. 5. Introduction: The effects of alcohol on various cognitive processes are well documented. There is evidence that even at low BAC’s there can be significant impairing of key psycho-motor functions that are implicated in driving, including vision, perception, tracking, attention and information processing. The effects of alcohol are also affected by habit, gender, age, weight and emotional state. Burns and Moskowitz (1977) have found that chronic drinkers show less impairment on the surface as compared to occasional drinkers. The same alcohol consumption leads to differing BAC levels depending on the weight of the drinker. Women are more likely to show impairment as compared to men with the same amount of alcohol consumption (Howat et. al.; 1991). ... Vision is significantly impaired by alcohol consumption, in that there is a tendency to focus centrally, with less use of peripheral vision; such that the ability to us peripheral vision is impaired (Buikhuisen and Jongman, 1972). Apparently, alcohol consumption causes a narrowing of the field of vision. Other data has shown that this impairment, though significant, is not enough to account for crashes. Other evidence suggests that the problem is more explainable by the impairment of perception. Alcohol reduces the individuals’ ability to process perceptually complex information. This may explain why simple driving conditions are not particularly impaired, as compared to complex conditions brought about by multiple stimuli present on city streets (Adams and Brown, 1975). Tracking – in driving conditions the steering of the vehicle – is a very complex activity under the best of circumstances. Even minor impairment seems to have significant effects of steering beha viour as it requires activation of multiple faculties (Drew et al., 1959). The mind stores information under different classifications, creating a complex mental structure. When requires, activation of the relevant parts of this structure allow us to use the necessary information. Alcohol inhibits this ability of the brain to access information; and also makes the interpretation of presented information more difficult (Attwood, 1978). It has been found that response times lengthen under the effect of alcohol, an effect seen more prominently as the number of stimuli keeps increasing (Boyd et al., 1962). Attention is among the first of the psycho-motor abilities to be affected by alcohol, making the task of gathering information more

Reaction Paper #1 Essay Example | Topics and Well Written Essays - 250 words

Reaction Paper #1 - Essay Example In the end an air hostess walks in and offers the boy an ice-cream which quells the competition after they decide they should have some to. This advertisement is a very good one as it manages to get it point across in a humorous and light hearted way. The message of the advert is based on the excellent experience one is able to gain from their services and they manage to depict it splendidly. They do this by depicting two famous personalities in two different sports who may argue but agree on one thing and that is the service of Qatar airlines. Their differences are seen by their struggle over the boy’s attention and their agreement is depicted when they both agree to get some ice scream. The use of the two stars is also a good strategy as it ensures that it catches the attention of their target audience which can be said to be fans of the two sports (that is, basketball and soccer). Using well known personalities is a good way of gaining the viewers attention in a short period of time (Arens 184). The various antics that the stars pull such as making balloon animals, give it an unexpected twist which can be used to keep the viewers interested. All in all, the advert keeps the viewers attention from the start to the finish and allows them to understand the point of the clip without putting much thought into it which is what a good advertisement is all about (Arens